Brand Identity & Style Guide

HEADING 4 26PT

HEADING 5 16PT
HEADING 6 14PT

Paragraph 1 18pt

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

HEADING 1 38PT

HEADING 2 34PT

HEADING 3 30PT

Midwest Video Production. Detroit Locals!

GREAT LAKES MULTIMEDIA

Great Lakes Multimedia is a Michigan creative production company dedicated to visual media for commercial, documentary, and entertainment ventures. Our work is fueled by an earnest desire to tell your story in creative and captivating imagery.

Midwest Video Production. Detroit Locals!

Our Brand

The Primary Logo

GREAT LAKES MULTIMEDIA

20px
Midwest Video Production. Detroit Locals!
 1 LH

GREAT LAKES MULTIMEDIA

20px
20px

Secondary Logo

GREAT LAKES MULTIMEDIA

Midwest Video Production. Detroit Locals

65 % OPacity

GREAT LAKES

MULTIMEDIA

 1 LH
40px

GREAT LAKES

MULTIMEDIA

40px

Positioning Rules

Colors

Add a Title

#655f57

Add a Title

#fbeed8

Add a Title

#f96332

Add a Title

#faa330

Add a Title

#fbeed8

Add a Title

#978f82

Add a Title

#bab5ad

Add a Title

#dcd8d2

Typography

Gill Sans Nova Bold

Gill Sans Nova Medium

Gill Sans Nova Medium

Gill Sans Nova Medium

Gill Sans Nova Medium
lulo clean

Montserrat Medium

Montserrat Medium

HEADING 1 38PT

HEADING 2 34PT

HEADING 3 30PT

HEADING 4 26PT

HEADING 5 14PT
HEADING 6 14PT

Paragraph 1 18pt

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elementum curabitur vitae nunc sed velit dignissim sodales 

Paragraph 2 15pt

Ultrices mi tempus imperdiet nulla malesuada. Congue quisque egestas diam in arcu cursus. Erat nam at lectus urna duis convallis convallis tellus. Cras pulvinar mattis nunc sed blandit libero volutpat sed.

Primary Typeface

Gill Sans Nova Bold

HEADING 1 38PT

Heading 1 38pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

PAGE TITLE / SECTION TITLE

Gill Sans Nova Medium

HEADING 2 34PT

Heading 2 34pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

PAGE TITLE / SECTION TITLE

Gill Sans Nova Medium

HEADING 3 30PT

Heading 3 30pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

PAGE TITLE / SECTION TITLE

Gill Sans Nova Medium

HEADING 4 26PT

Heading 4 26pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

PAGE TITLE / SECTION TITLE

Gill Sans Nova Medium
HEADING 5 14PT
Heading 5 14px
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
PAGE TITLE / SECTION TITLE

Gill Sans Nova Bold

Gill Sans Nova Medium

Gill Sans Nova Medium

Gill Sans Nova Medium

Gill Sans Nova Medium
lulo clean

Montserrat Medium

Montserrat Medium

HEADING 1 38PT

HEADING 2 34PT

HEADING 3 30PT

HEADING 4 26PT

HEADING 5 14PT
HEADING 6 14PT

Paragraph 1 18pt

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elementum curabitur vitae nunc sed velit dignissim sodales 

Paragraph 2 15pt

Ultrices mi tempus imperdiet nulla malesuada. Congue quisque egestas diam in arcu cursus. Erat nam at lectus urna duis convallis convallis tellus. Cras pulvinar mattis nunc sed blandit libero volutpat sed.

Section Typography Use

Gill Sans Nova Bold

Montserrat Medium

HEADING 1 38PT

Paragraph 1 18pt

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elementum curabitur vitae nunc sed velit dignissim sodales 

lulo clean

Montserrat Medium

HEADING 6 14PT

Paragraph 1 18pt

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Elementum curabitur vitae nunc sed velit dignissim sodales 

lulo clean 24
lulo clean 14
QUotes
Source

Icons

Buttons

lulo clean - HEADING 6 14PT

Shapes

Shapes

Shapes

Shapes

Incorrect Usage

Website Sections

Website Tags

COMMERICAL | DOCUMENTRY | ENTERTAINMENT

Photography

Use

Shapes

Shapes

Market Research